The Secret Lives of Our Clothes

This is a great video from Greenovate that takes you through the clothing supply chain and gives you a clearer idea of what really happens.

“At some level, we know that our style reflects what kind of person we are. It shows what matters to us and how we see ourselves. We would like to see ourselves as people who care about things beyond ourselves. When we know the hidden price tag we can express that by casting our vote at the checkout counter. No to overuse of pesticides and toxic chemicals, yes to fair wages and a healthy environment. Social media amplifies our voice as consumers, not only to vote with our wallets but to influence our social circles to do the same. It shifts the balance of power because we as consumers outnumber all of the brands and organisations. There is a few billion of us now buying products every day. The time has finally come where we can make a positive impact with every purchase we make towards a fairer, healthier and more sustainable planet.”

About Amisha Ghadiali

Exploring Cultural Innovation & Sustainable Futures. Ethical Fashionista dressed head to toe following #12RulesToDressBy. Founder of Radical Think-tank Think Act Vote (?!X).

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